DUSTIN LANE, Founder

Hi, thanks for taking a look at the Rising Giants website.

I have over 15 years of experience in the advertising industry, producing effective, world-class work for clients across all categories, including travel and tourism, finance, automotive, alcohol, government and more.
My work is strategically strong and spans all mediums, ranging from big brand TV commercials to direct mail, online platforms, shelf wobblers and even a branded feature film.

I’ve helped advertising agencies M&C Saatchi and BMF both achieve the position of 3rd Best Direct Marketing Agency in the World (as ranked by the WON Report). My work has won multiple creative and effectiveness awards, both nationally and internationally.

I’ve been asked to judge the work of my peers at advertising festivals, and also sat on the Australasian Writers and Art Directors (AWARD) committee – the region’s pre-eminent representative body for creative advertising professionals and businesses.

I’m also a published author, and have written and directed short films.